The Berlin-based company PREZOR was featured in the April 2026 issue of Forbes Austria. (Page 141)
The article classifies the brand's approach in the premium luggage segment and raises the question of which criteria are becoming increasingly important in purchasing decisions. The focus is on material selection, craftsmanship, and long-term use.
Among other things, the decision to use aluminum as a material is described, as is the claim to orient products towards durability rather than short-term optimization. The direct-to-consumer model and the associated control over product, pricing structure, and customer experience are also discussed.
In addition to developments in the DACH market, the article also addresses the expansion into France.
The full article can be found here:
